Fireside Chat:
How Fuzzy's Taco Shop used AI Tech and Segmentation to Increase Check-In Engagement by 89%

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About the Discussion

Date: Feb 15, 2022
Time: 9am PT | 11am CT | 12pm ET

Customer lifecycle loyalty is the key to building rewarding relationships with guests as they move along on the journey from anonymous buyers to loyal superfans. To address their varying needs, marketers need to deliver dynamic offers and marketing campaigns based on data-driven insights predicated on their guests’ personal preferences.

Join us for an intimate fireside chat and learn how Fuzzy’s Taco Shop recently delivered some of their best engagement rates in the brand’s history by:

  • Leveraging AI insights to create segment criteria to identify engagement opportunities
  • Crafting personalized communication strategies that retain guests and drive frequency
  • Developing a customer engagement strategy that capitalized on segmentation to drive personalized communication

 

 

Presenters

Nikki Rasmussen, Director of Digital Marketing, Fuzzy's Taco Shop

Nikki Rasmussen
Director of Digital Marketing
Fuzzy’s Taco Shop

Brittany Maroney, Punchhh

Brittany Maroney
Sr. Product Marketing Manager
Punchh