A recent survey by the National Association of Convenience Stores (NACS) in conjunction with loyalty and engagement platform Punchh found 85% of c-store owners and operators acknowledge that personalizing loyalty programs is extremely important, but it also shows that only a minority of c-stores currently execute on it. The research reveals 15% of stores still use punch cards, and only 14% solicit loyalty through mobile apps.
The Pandemic has cemented the need for c-stores to develop and harness loyalty programs. In this C-Store Decisions article, learn about how Casey’s General Stores adds value and engagement to their business by utilizing their Punchh powered customer loyalty program. See how rewards programs are attracting new customers and driving traffic into the stores.