Veggie Grill Increases Participation to Over 17% with Educational & Rewarding Veganuary Campaign

Veggie Grill, America’s largest, most influential plant-based restaurant chain, with 29 locations on the east and west coasts, began working with Punchh in 2018 to create a customized loyalty program to put more and more people on the plant-based path. Veggie Grill offers curated and convenient plant-based meals along with a welcoming space for customers to learn about veganism.

Veggie Grill partnered with Veganuary, a registered charity that inspires and supports people across the world to take a pledge to try eating vegan for the month of January and beyond. As a leader of the plant-based movement, Veggie Grill wanted to create a compelling and educational campaign to bring more people into the plant-based fold.

By accessing the right level of data through the Punchh Platform, Veggie Grill targeted the audiences they were most interested in reaching. They delivered a multi-tiered compression campaign that also offered special incentives for loyalty members. “Punchh helped us create and run a highly effective campaign that increased visitor engagement and frequency,” said Irene Chao, Veggie Grill’s Director of Digital Marketing.

The Veganuary campaign was a success as anticipation was built in December with emails, weekly offers delivered via email and PUSH throughout January, and gifted points being redeemed well into February, helping Veggie Grill drive participation throughout the typically slower winter months.