Shifting to Mobile Marketing Helps C-Stores Digitally Transform to Meet Their Customers Growing Technology Needs
Today’s c-stores both large and small continue to experience challenges to stay competitive and remain profitable. And although the average c-store gets about 1,100 visitors to its gas pumps per day, according to NACS findings, only about 44% of those customers go inside the store. The potential for in-store sales remain largely untapped by many […]
Deliver 1:1 Loyalty to Increase C-store Frequency and Spend with a Best in Class CRM & Customer Engagment Platform
Convenience stores have been experiencing unprecedented change over the past couple years. Growth for the sector continued in 2018 at 2.2% for in-store sales according to 2019 NACS State of the Industry data, which is being driven by fresh food and food-to-go offerings. The transformation from being a fuel-only destination to a stop for gourmet […]
AI Tech Award for Deep Sentiment Analysis
We’re very happy to share that Punchh Deep Sentiment Analysis won an AI TechAward in the Emotion & Behavioral AI category. Punchh Deep Sentiment Analysis allows retailers to analyze customer reviews at scale and instantly extract valuable, actionable insights. There are two main factors contributing to our technology’s success. First, in the backend we have […]
Market to All Customer Segments With an Omnichannel Marketing Solution
Your customers are the most important aspect of your business. Without them you’re not going anywhere fast. Yet today’s customers are now part of four distinct generations that marketers must effectively reach over the right channels and with the right offers to gain their business and maintain their loyalty. Each generation has been shaped by […]
Using Customer Data & Loyalty Marketing for ROI
Marketers have a tough job today driving business results in an environment of complexity and constant change. Working to deliver an exceptional customer experience across all channels and touchpoints has risen to the top of their list, along with the recognition that understanding customer data and analytics is the key to helping them achieve this […]
Omnichannel Marketing & Contactless Payment is Key To Increasing C-Store Sales
Today consumers can engage with their favorite brands anytime, whether they’re at the pump, making an in-store purchase, checking their email, or redeeming a coupon with their mobile app. Convenience store brands, for all intents and purposes, are omnipresent. Did you know that omnichannel shoppers have 30% higher lifetime value than those who shop using […]
Creating a Digital Strategy at the Pump Along With In Store Offers to Maximize Customer Engagement & ROI at Your Convenience Store
Many convenience stores are finding it challenging to keep up with, much less compete, with the Amazons of the world because they’re still playing catch-up with their technology. It’s their customer data management, specifically, that’s preventing them from delivering the seamless and personalized experience today’s consumers have come to expect, thanks to ecommerce and retail […]
Top 5 Customer Experience Trends for Convenience Stores
Your customer’s experience can make or break their relationship with your brand. Making sure their experience is the best it can be, should be a top priority for every convenience store marketer. In this blog post, we will help you understand what a winning “customer experience” means in the dynamic c-store marketplace — and how […]
Top 5 Customer Experience Predictions for Restaurants in 2019
Your customer’s experience can make or break their relationship with your brand. Making sure their experience is the best it can be should be a top priority for every restaurant marketer. In this blog post, we will help you understand what a winning “customer experience” means in the dynamic restaurant marketplace of 2019— and how […]