When No News Is Bad News: Why Feedback Is Critical to Customer Loyalty
Think back to the last time you had a less-than-optimal customer experience. Maybe it was an incorrect drive-thru order or an impolite employee. Did you stop what you were doing to relay your displeasure to the brand, or did you just stifle your righteous indignation and get on with your day? Now–think about the last […]
How to Build Successful Customer Relationships Through Data
How to provide top notch experiences for customers is at the front of any successful business’ mind. To create a pleasurable customer experience, marketers must first know who their customers are, what they like, how they interact with the brand, and more. Without this information, businesses are in the dark and struggle to create relationships […]
How Businesses Benefit from Incorporating AI/ML into their Loyalty & Marketing Strategy
Companies in every industry are the champions of data these days. They are sitting on data streams from various sources such as POS systems, mobile apps, social media, ecommerce, offline and more. And marketers have gotten savvy by using apps, location tracking, and free Wifi sign-ins to start the process of tracking everything from customer […]
The Importance of Segmentation in Convenience Store Marketing
Every customer takes a different path to your store. Depending on their awareness and perception of your brand, you have varying degrees of influence over what steps they take to get there. The first hurdle is getting them to notice your store and the next is getting them into the store. But your job doesn’t […]
Using Customer Data & Loyalty Marketing for ROI
Marketers have a tough job today driving business results in an environment of complexity and constant change. Working to deliver an exceptional customer experience across all channels and touchpoints has risen to the top of their list, along with the recognition that understanding customer data and analytics is the key to helping them achieve this […]
Top 5 Customer Experience Trends for Convenience Stores
Your customer’s experience can make or break their relationship with your brand. Making sure their experience is the best it can be, should be a top priority for every convenience store marketer. In this blog post, we will help you understand what a winning “customer experience” means in the dynamic c-store marketplace — and how […]
Top 5 Customer Experience Predictions for Restaurants in 2019
Your customer’s experience can make or break their relationship with your brand. Making sure their experience is the best it can be should be a top priority for every restaurant marketer. In this blog post, we will help you understand what a winning “customer experience” means in the dynamic restaurant marketplace of 2019— and how […]
How To Create a 360-Degree Customer View to Out Market your Competition
It wasn’t too long ago that a restaurant’s business and customer information lived in on-premise servers, on desktop hard drives, or even on paper filed away somewhere. This made it challenging, if not impossible, to make sense of data on the whole—to get a unified view of any business driver, let alone an individual customer […]