Connected Convenience: Inspire Customer Loyalty with Rewarding Digital Experiences
It feels like the whole world is talking about “digital disruption” and “digital transformation” lately. But the challenge for many convenience store operators is simply knowing where to begin. Consumers are demanding a shift from old-school loyalty programs to modern, omnichannel loyalty solutions that create opportunities for personalized engagement beyond everyday transactions. As a result, […]
Mobile App Delivers Omnichannel Marketing Experience for C-store Customers
Consumer shopping preferences continue to evolve alongside the technology that is driving their expansion. For c-stores looking to meet current customers’ needs, this means investing in a mobile strategy that helps deliver quick and easy visits. Short attention spans and busy schedules lead to the following findings of the 2019 CSN Realities of the Aisle consumerstudy, […]
Shifting to Mobile Marketing Helps C-Stores Digitally Transform to Meet Their Customers Growing Technology Needs
Today’s c-stores both large and small continue to experience challenges to stay competitive and remain profitable. And although the average c-store gets about 1,100 visitors to its gas pumps per day, according to NACS findings, only about 44% of those customers go inside the store. The potential for in-store sales remain largely untapped by many […]
Convenience Stores Need to Use One Digital Platform For Customer Acquisition, Customer Loyalty, and Marketing
Convenience stores have had to evolve along with rapidly changing consumer preferences and expectations to meet their demand for delightful and omnichannel experiences. Many people today use mobile apps to locate your gas station or scan a digital coupon at the POS. A majority of customers who purchase gas, pay at the pump and do […]
Personalized Marketing Strategies for Retail Convenience Stores
The way to impact customer behavior today is through the delivery of timely, relevant, and even surprising offers that speak directly to the individual consumer—offers that aren’t static, but dynamic and highly personalized. Personalization has a direct correlation to incremental revenue and increased conversion rate. Instead of sending a generic $1 off promotion, consider the […]
The Importance of Segmentation in Convenience Store Marketing
Every customer takes a different path to your store. Depending on their awareness and perception of your brand, you have varying degrees of influence over what steps they take to get there. The first hurdle is getting them to notice your store and the next is getting them into the store. But your job doesn’t […]
Using Customer Data & Loyalty Marketing for ROI
Marketers have a tough job today driving business results in an environment of complexity and constant change. Working to deliver an exceptional customer experience across all channels and touchpoints has risen to the top of their list, along with the recognition that understanding customer data and analytics is the key to helping them achieve this […]
Omnichannel Marketing & Contactless Payment is Key To Increasing C-Store Sales
Today consumers can engage with their favorite brands anytime, whether they’re at the pump, making an in-store purchase, checking their email, or redeeming a coupon with their mobile app. Convenience store brands, for all intents and purposes, are omnipresent. Did you know that omnichannel shoppers have 30% higher lifetime value than those who shop using […]
Creating a Digital Strategy at the Pump Along With In Store Offers to Maximize Customer Engagement & ROI at Your Convenience Store
Many convenience stores are finding it challenging to keep up with, much less compete, with the Amazons of the world because they’re still playing catch-up with their technology. It’s their customer data management, specifically, that’s preventing them from delivering the seamless and personalized experience today’s consumers have come to expect, thanks to ecommerce and retail […]
Top 5 Customer Experience Trends for Convenience Stores
Your customer’s experience can make or break their relationship with your brand. Making sure their experience is the best it can be, should be a top priority for every convenience store marketer. In this blog post, we will help you understand what a winning “customer experience” means in the dynamic c-store marketplace — and how […]