4 Essential Features of Successful Ordering Apps in 2024

By: Maja Gazivoda


Cravings hit fast in our fast-paced world, and taste buds demand lightning-quick satisfaction. Food ordering apps have become the ultimate culinary sidekick, ready to quench your cravings with a single swipe. No more agonizing over menu choices, no more endless phone calls to secure a reservation – just the sheer delight of your favorite meal ready to order with a simple tap.

With a staggering 62% of digital orders placed through ordering apps, it has become clear that mobile ordering isn’t just a trend, it’s the new reality. To stay ahead, restaurants need to implement a robust mobile ordering solution. But what sets apart the crème de la crème of digital dining apps from the rest of the competition? Let’s delve into the key ingredients that contribute to the success of best-performing ordering apps: 

     1. User-Friendly Interface

Every interaction with your restaurant app should feel like stepping into your establishment. From browsing menus to placing orders, the app has to offer a seamless experience for your customers designed for maximum enjoyment. With the right UX design, ordering seamlessly blends into their daily routine, creating an intuitive process that strengthens the bond between your customers and your brand.  

     2. Real-Time Updates and Notifications

Communication is key in the world of digital ordering. A good restaurant ordering app keeps customers informed every step of the way, from order confirmation to delivery tracking. Real-time updates, push notifications, and estimated delivery times provide transparency and peace of mind, ensuring that your customers are always in the loop. 

     3. Streamlined Integration with Payment Systems

Convenience extends beyond the ordering process to payment and checkout. A good restaurant ordering app integrates seamlessly with various payment systems, offering multiple options such as credit/debit cards and digital wallets. Secure payment gateways and encrypted transactions instill trust and confidence, fostering long-term relationships with your customers. 

     4. Seamlessly Integrated Loyalty Programs

Loyalty programs transform ordinary transactions into memorable interactions, enticing your customers with exclusive perks and rewards that elevate their dining journey. It’s like having a secret ingredient that cultivates a sense of appreciation and connection with your brand. In one swipe, your customers can order, pay, earn and redeem, unlocking a treasure trove of benefits and earning points and rewards along the way. Seamlessly integrating loyalty into your ordering app fosters repeat business and helps you gather valuable insights into customer preferences, enabling you to tailor your offerings and enhance overall satisfaction. Loyalty becomes the cornerstone of the app, enriching the dining experience and fostering lasting relationships with your customers. 

But a successful app goes beyond just these features. Having a dedicated app puts your restaurant’s brand front and center on your customers’ mobile devices, occupying valuable real estate. This constant brand exposure keeps you top-of-mind for customers, fostering brand recognition and loyalty. Furthermore, a restaurant app ensures a consistent and familiar ordering experience across all locations, aligning with your brand’s identity. Customers can rely on a predictable interface, menu layout, and overall experience, reinforcing your restaurant’s image and values. 

Maximize Convenience with an All-in-One Solution for Ordering & Loyalty

Gone are the days of juggling multiple apps or dealing with disjointed experiences. With our next-in-class MENU and Punchh integration, you’ll unlock a world of possibilities, boosting your sales and increasing guest satisfaction like never before.  

Are you wondering what sets the MENU & Punchh integration apart from other ordering and loyalty integrations? It’s the enhanced loyalty experience within MENU ordering channels, where all Punchh loyalty programs are seamlessly tailored for your guests. Plus, with comprehensive data flow and feedback storage, you gain a complete view of your customers, with intuitive selections that make applying offers a breeze. And the best part? MENU and Punchh are part of the PAR family, reducing total cost of ownership for the brand and increased satisfaction for both guests and employees. 

Why settle for ordinary when you can have extraordinary? With MENU + Punchh, the equation 1 + 1 equals 3, which showcases the undeniable synergy and enhanced value of ordering and loyalty when combined seamlessly. 

Discover how MENU & Punchh can supercharge your ordering app’s success!

Talk to an Expert

  • Maja Gazivoda

    Maja Gazivoda, fondly known as Agent Gazivoda by her colleagues, is not your average communicator—she’s a relentless seeker of knowledge, diving headfirst into the depths of research to uncover the most obscure and fascinating facts imaginable. With an unwavering belief in the power of the written word, Maja crafts narratives that captivate and inspire. When she’s not unraveling mysteries of the digital world, you’ll find her managing the chaos of living with two super active kids, balancing work and family life.

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