Making the Connection: Zero Party Data and Your Loyalty Program
Brands have relied for decades on third-party cookies as a primary tool for developing customer profiles for marketing and retargeting purposes. But with a crackdown on these cookies, as indicated by Google’s devaluation of them as the most popular identifier for advertisers, and a set of privacy policies that legislators will enforce at the state […]
How to Start a Loyalty Program
Will is responsible for digital marketing at Fazoli’s, leading the digital strategy for the largest premium quick-service Italian restaurant chain in America. He focuses on CRM, web, social media and digital advertising. Since launching the Fazoli’s app in 2017, Will has overseen the growth of the Fazoli’s Rewards Program to over 900,000 loyalty members. Loyalty […]
The Use of Artificial Intelligence in the Restaurant Industry: Impact and Benefits
What is AI for Restaurants? Artificial Intelligence (AI) is a technology that truly is transforming every walk of life, including the restaurant industry. Hungry consumers are seeking more efficient and seamless engagements within their dining establishments, putting pressure on operators to seek solutions and implement new technologies. Critical to the process of building strategies to […]
Curbside is a Hot Commodity: Everything you Need to Know About Implementing Punchh Pickup
Customers are busier than ever, and if there is one thing that the last year has taught them, it’s that convenience reigns supreme. In a world where they can order a box of popcorn for same-day delivery via Amazon and on-demand videos off Netflix, they also expect food service to be available at the simple […]
Punchh Launches Native Curbside Pickup Solution
While first-gen curbside pickup solutions have been around for several years now, most brands and their consumers would tell you that the traditional curbside experience leaves a lot to be desired. In many cases, when a consumer places an order from a store, they have no way to let the store know when they are […]
Loyalty Heats Up Digital Sales on National French Fry Day
Whether you like them salted, smothered, or soaked in ketchup, French fries are one of the most popular side orders for diners all over the world. In America alone, we consume over 4.5 billion pounds of fries every year. And each year, on July 13th, restaurant brands pay homage to the delectable spud by celebrating […]
How Loyalty Can Double Your Pump-to-Register C-Store Sales
As summer heats up, so do the loyalty wars at the pump. Demand for gas and consumer packaged goods continue to recover post-pandemic and seasonal travel has begun to pick up, leaving convenience store retailers looking for ways to drive pump-to-register sales. During the pandemic, there was a marked change in how people shopped, cooked, […]
Why Restaurants Need Mobile Ordering & Loyalty Reward Apps
Today having a restaurant mobile app and a strong digital presence is paramount to the success of your business. After overcoming the challenges of the past 18 months, you’ve seen the shift in customer behavior and understand the importance of knowing who your customers are. Equally important is having the ability to digitally communicate with […]
Improve Engagement with Customer Loyalty Program Services
What Type of Customer Loyalty Program Services & Support Do Brands Need? Throughout the stages of launching and enhancing a customer loyalty program, brands need a loyalty partner that provides strategic, management and technical services and support that align with their customer experience KPIs and deliver on their business goals. Now, more than ever, customers […]
Top Five Restaurant Customer Acquisition Strategy Tips for Summer 2021
Take your Restaurant Loyalty Program to the Next Level with This Summer’s Best Practices As temperatures soar, so do hopes that the strong restaurant sales of spring will continue into the summer. While the general public still harbors uneasy feelings towards the pandemic’s impact, pent-up demand for travel and a desire to return to normality […]
Are Contactless Payments Here to Stay?
As more of the consumer population gets vaccinated and pandemic restrictions are relaxed across the country, many restaurants and retailers are turning their attention to a return to “normal.” With a wealth of experience under their belts from the year-that-shall-not-be-named, restaurant and retail marketers are finally able to take a breath and analyze the tsunami […]
What the Colonial Pipeline Cyber Attack Means for the Convenience Store Industry
On May 7th, Colonial Pipeline, one of the nation’s largest suppliers of gasoline, diesel, and jet fuel, announced that a significant cyberattack would be causing massive shutdowns of its pipeline operations. Almost immediately, 45% of the gas supply to the southeast was eliminated, with the expectation that it would remain shuttered for days. Now days […]