Digital Loyalty and Personalized Offers Spice Up Cinco de Mayo Sales for Restaurants
Let’s be honest. We don’t need a holiday to remind us to eat tacos. In America alone, we consume over 4.5 billion tacos annually. But for one glorious day in May each year, we loosen our belts an extra notch, salt the rims of our glasses, and celebrate one of our favorite food holidays: Cinco […]
Strategies for Building a Successful Customer Loyalty Program for Restaurants
Due to the pandemic, restaurants are in competition to earn customers’ trust — and a quality restaurant loyalty program is the perfect solution to building consumer confidence. Brands need to begin the process by providing quality food and value to their guests that they feel they can’t get elsewhere. Moving forward, growing guests’ confidence is […]
5 Business Challenges of Convenience Stores in Driving Sales
Today’s c-store customers have a proliferation of options to meet their shopping needs, and a customized convenience store loyalty program is just the ticket to drive same store participation and sales. Additionally, the pandemic has accelerated an increased reliance on digital interactions. This has created an environment in which c-stores must expand their definition of […]
Customer Loyalty or Customer Experience: Which Should Come First in 2021?
As a child, you may have pondered the age-old question, “Which came first–the chicken or the egg?” It’s a labyrinth of circular logic, hotly debated for centuries by scholars, scientists, and theologians. Okay, so maybe that’s a slight exaggeration–but it does make you think. If you’ve found our blog, though, you’re probably less concerned with […]
Punchh Customers Top Newsweek’s List of “America’s Best Loyalty Programs” for 2021
Customer lifecycle loyalty is becoming increasingly important for brands of all industries and sizes. It’s not enough to get customers to walk through the door–today, brands need to connect with anonymous buyers from their first purchase, nurture them into repeat customers, and eventually, turn them into superfans. If 80% of revenue comes from just 20% […]
How to Boost Grocery Customer Loyalty by Using Rewards Programs
Grocery retailers are responding to new customer demands, recently accelerated due to the pandemic, by implementing a digital customer loyalty program. Customers from all demographics, even those over 50, have shifted to some online shopping and delivery. While grocery retailers may have enjoyed an initial spike in demand during 2020, keeping customers engaged through value-added […]
Punchh Recognized in Gartners Magic Quadrant
Punchh is pleased to announce that we have been included in Gartner’s 2020 Magic Quadrant evaluation of Mobile Marketing Platforms for the second year in a row. We lead the industry in loyalty, offers, and engagement solutions, and believe that recognition in adjacent technology segments by a global authority like Gartner reflects our platform’s flexibility […]
5 Convenience Store Marketing Strategies That Drive Engagement
How have Convenience Stores been Impacted by the Pandemic? Lower trending gas prices, extra precautions in foodservice operations, along with the most epic changes in customer behavior the industry has ever experienced, continue to make the convenience store landscape more challenging than ever even today. It is increasingly important to offer both online ordering options […]
How to Do a Mobile Gift Card Marketing Strategy to Boost Sales
Mobile Gift Cards Deliver Perks for Brands & Customers As restaurants remain in the midst of adapting to their customers changing behaviors and the changing state mandates for dining as colder weather approaches and the pandemic persists – gift cards offer restaurants and retailers a bright spot. Gift cards were initially served up to customers […]
20 Things to Consider in Choosing a Customer Loyalty Program Vendor
Redefining Customer Loyalty Programs Marketers are challenged today to define their customer loyalty program beyond its ability to deliver transactions. Loyalty is evolving into much more than simply a static program that creates member habits, which often aren’t even optimal to maximizing brand affinity. Customer loyalty program initiatives in 2021 must focus on long-term value […]
7 Reasons Why Customer Loyalty Programs Are Important for Brands in 2022
Customer Loyalty Solutions Drive Profitable Relationships Companies in every industry are utilizing customer loyalty solutions more often than ever before. Brands understand the importance of retaining existing customers and are choosing to implement a system directed specifically at building customer loyalty. Some marketers may think of loyalty programs and initially imagine a large portion of […]
Building Loyalty with Every Generation During COVID-19
The Importance of Customer Loyalty Programs During Covid-19 Gaining and increasing customer loyalty has always been a crucial component to a business’ success. During the COVID-19 crisis, daily operations continue changing for many companies and the table stakes are increased to keep customers engaged and purchasing from their brand. Inspiring loyalty during the pandemic requires […]