Punchh Insights
Weekly Industry Report for April 19
Total Restaurant Traffic
Total Restaurants
Total traffic has increased by 21.3% from the previous week.
By Restaurant Type
- QSR traffic has increased by 18.2% from the previous week.
- Fast Casual traffic has increased by 25.1% from the previous week.
- Casual Dining traffic has increased by 25.7% from the previous week.
Trend of Orders by Cuisine Type
Last Week vs Previous Week
Asian Cuisine has seen the highest increase in orders from the previous week (80%).
Last 2 Weeks vs Pre-Covid
Snacks have seen the highest decrease in orders in last two weeks from two weeks prior to Covid (-85%).
Trend of Orders by Region
Last Week vs Previous Week
East South Central Region has seen the highest increase in traffic from the previous week (30%).
Last 2 Weeks vs Pre-Covid
Mid-Atlantic Region has seen the highest decrease in traffic in last two weeks from two weeks prior to Covid (-74.8%).
Loyalty Trends
Loyalty Orders as % of Total Restaurant Traffic
Loyalty Participation rate increased by 0.1 points in the last week.
AOV Loyalty Orders vs Total Restaurant Traffic
- Loyalty average order value has increased by 23% compared to the 7% increase in total average order value since the start of COVID period.
- % Difference in AOV Loyalty and Total has widened by 16% since the start of COVID period.
Consumer Preferences
Total Restaurant Traffic: Dine-In and Off-Prem by Daypart
Breakfast saw the largest decrease from the previous week (13% to 12%).
AOV Total Orders: Dine-In and Off-Prem by Daypart
Dinner saw the largest increase from the previous week ($17.1 AOV to $17.7 AOV).
About the Data:
The underlying data for this analysis is from 100+ brands over the last 9 weeks.