Webcast: How Focus Brands Drives Multi-Brand Growth Through Digital Loyalty

Thursday, November 3rd
10am PT | 12pm CT | 1pm ET

Loyal guests spend over five times more on average than the casual buyer. When you consider that each of those loyalists recommends their favorite brands to an average of ten people, it’s easy to see why so many businesses are laser-focused on building a strong digital loyalty strategy. Focus Brands, the parent company of seven iconic brands including Schlotzsky’s, Carvel, Cinnabon, Moe’s Southwest Grill, McAlister’s Deli, Auntie Anne’s and Jamba are innovators in the restaurant industry. Their investment in digital transformation has helped each of their brands rise above industry challenges to deliver an even more personalized and data-driven experience to their millions of loyal guests.

Join this webcast to hear how Focus Brands is using digital-forward solutions to create growth across their family of brands. You’ll hear how to:

• Take the guesswork out of segmenting and targeting your guests
• Use technology to drive loyalty participation and guest engagement
• Make data-driven decisions about where to place your marketing investments
• How to measure and build on the success of your digital loyalty strategy