The Tropical Smoothie Cafe Mobile Rewards App Case Study
Challenge
Deliver a mobile-focused customer loyalty program that meets customers where they are & provides a seamless ordering experience.
Solution
- Punchh Loyalty with customized tiered reward program
- Coupons & Promo Codes
- Integrations with POS (Micros 3700) and Online Ordering (Olo)
Results
- Digital sales have accounted for 35% – 65%+ of total sales*
- Same store sales growth of +19.5%**
- Migrated 275,000 members and added 170,000 members within first month of program launch
*During the pandemic
**Q3 2020
“Through our new app powered by Punchh, we are able to target our marketing strategies based on guest frequency and preferences. We can deliver a more convenient guest experience at scale and optimize each interaction for a truly individualized experience.”
Michael Lapid, Chief Information & Digital Officer of Tropical Smoothie Cafe, LLC
Tropical Smoothie Cafe, LLC, is a 920-unit fast-casual brand known for its better-for-you-smoothies and food with a tropical twist. In 2020, Tropical Smoothie partnered with Punchh to power customer engagement and loyalty through a new mobile app.
NEW Tropical Smoothie Cafe App Features
- Choosing an order mode within the app (delivery, curbside and in-cafe pickup)
- Improved order location accuracy
- Access to recent order history
- Saving favorite orders to make reordering easier
- Scanning receipts to earn rewards
- Easily track earned and redeemed points
- Access to personalized offers & promotions
- Safe touchless payment & delivery options
Punchh’s loyalty solution equips Tropical Smoothie Cafe with customer acquisition tools, marketing campaign automation, integrated offers, and real-time, AI-powered data analytics to create 1:1 experiences for each guest that drive higher lifetime value and ROI. Check out more about Tropical Smoothie’s successful mobile loyalty program.