Convenience Stores Need to Use One Digital Platform For Customer Acquisition, Customer Loyalty, and Marketing
Convenience stores have had to evolve along with rapidly changing consumer preferences and expectations to meet their demand for delightful and omnichannel experiences. Many people today use mobile apps to locate your gas station or scan a digital coupon at the POS. A majority of customers who purchase gas, pay at the pump and do […]
Strategizing Your Customer Journey Using a Marketing Loyalty Solution to Turn Your Anonymous Customers Into Loyal Customers
Today, guests have dozens and dozens of dining options to choose from. This makes it significantly more difficult for a restaurant to entice new customers to try their food, let alone turn them into valuable regulars. Offering good food and great service is important, but it isn’t enough to drive true customer acquisition and hard-earned […]
Creating a Digital Strategy at the Pump Along With In Store Offers to Maximize Customer Engagement & ROI at Your Convenience Store
Many convenience stores are finding it challenging to keep up with, much less compete, with the Amazons of the world because they’re still playing catch-up with their technology. It’s their customer data management, specifically, that’s preventing them from delivering the seamless and personalized experience today’s consumers have come to expect, thanks to ecommerce and retail […]
Top 5 Customer Experience Trends for Convenience Stores
Your customer’s experience can make or break their relationship with your brand. Making sure their experience is the best it can be, should be a top priority for every convenience store marketer. In this blog post, we will help you understand what a winning “customer experience” means in the dynamic c-store marketplace — and how […]
Top 5 Customer Experience Predictions for Restaurants in 2019
Your customer’s experience can make or break their relationship with your brand. Making sure their experience is the best it can be should be a top priority for every restaurant marketer. In this blog post, we will help you understand what a winning “customer experience” means in the dynamic restaurant marketplace of 2019— and how […]
5 Campaigns To Attract, Retain and Create Repeat Customers
Attracting and retaining customers can be difficult but also rewarding. A 2016 study found that loyalty program customers generate between 12 and 18 percent more revenue than customers who are not members of loyalty programs. Loyalty campaigns can help you build a strong emotional connection with your customers, which will help you retain them and […]
Creating Customers For Life with an Award Winning Loyalty and Customer Engagement Solution
Restaurant loyalty programs have exploded over the last decade, with over 125.6 million individual memberships available to participate in. However, loyalty programs are no longer just about points given to customers through a punch card incentive. Research suggests that both restaurant brands and guests aren’t quite seeing the ROI they were looking for from these […]
Restaurant Technology Explained: 3 Things You Need to Consider
In today’s modern, digitally-enabled restaurant landscape, acquiring new customers and gaining their loyalty is the new battlefield. As a result, new technologies are being developed to help brands win customers and increase their loyalty primarily through ingredients such as mobile ordering, omnichannel engagement, rewards programs and guest feedback. Although such technological ingredients exist, many restaurant […]