Making the Connection: Zero Party Data and Your Loyalty Program
Brands have relied for decades on third-party cookies as a primary tool for developing customer profiles for marketing and retargeting purposes. But with a crackdown on these cookies, as indicated by Google’s devaluation of them as the most popular identifier for advertisers, and a set of privacy policies that legislators will enforce at the state […]
How to Build Successful Customer Relationships Through Data
How to provide top notch experiences for customers is at the front of any successful business’ mind. To create a pleasurable customer experience, marketers must first know who their customers are, what they like, how they interact with the brand, and more. Without this information, businesses are in the dark and struggle to create relationships […]
Deploy AI to Build Connections that Deliver Lasting Customer Loyalty
As brands look to improve the overall customer experience, it’s important for them to consider initiatives that foster and sustain emotional relationships with their customers. Today, customers want to interact with brands beyond just transactions. Marketers need to build emotional loyalty so customers want to stick around and become their superfans. Brands must seize the […]
Teriyaki Madness Deploys New Customer Loyalty Mobile App
As emerging restaurants grow, keeping up with customer expectations can be tough. Restaurants need more locations, more staff, improved menu items, better service, and much more. On top of what a growing restaurant needs to provide at its physical locations, customers are also looking for an engaging digital experience. Today’s restaurants need to scale in […]
Loyalty Trends in 2020 that Create an Enhanced Customer Experience
One prediction everyone appears to agree on is that eCommerce is here to stay. Physical retailers have therefore learned to contend with the doomsayers who have foretold their death a million times over. While we agree that eCommerce isn’t going anywhere, it’s important to remember that U.S. eCommerce sales were just 10 percent of total […]
Beans & Brews Modernizes Loyalty for Better Customer Engagement
Today’s customers are people of a modern, digital world. Digital technology has given customers everything at their fingertips. Brands need to be easily accessible, have a digital presence and provide convenience to please tech savvy consumers. On top of that, all types of customers expect pleasurable experiences, meaning brands need more than one way to […]
Vitality Bowls: Growing from Modern Customer Experience
It’s no secret that we live in a highly digital world. Brands are targeting consumers through email, push notifications, SMS, and more. To stand out through all the distraction, brands need a true 360-degree view of their customers to build meaningful relationships. It is essential for physical retailers, who must blend an in-store experience with […]
How to Engage Customers with Personalized Holiday Campaigns During the Busy Christmas Season
The busy holiday season is upon us. People are on the go, meeting friends, dashing into stores — getting tired, getting hungry, and looking for a deal to satisfy their appetite and help them re-energize. The QSR brands that have a modern loyalty program in place are just the people who can help. To meet […]
Modern Loyalty Solutions Need to Show Value Beyond Transcations and Create Real ROI
As brands move into 2020, delivering a modern loyalty program will require agile, cloud-based technologies that innovate the customer experience online and in the physical store. Customers’ expectations and behaviors continue to change as they seek greater ease and convenience from the brands they choose to do business with. Meeting their needs is challenging and […]
Genghis Grill Restaurant Case Study
These days, most customers are heavily engaged by their mobile devices. Brands need to take note of this and start meeting customers where they are – on their phones. Without a mobile presence, brands are missing out on a key touchpoint with their customers. To create loyalty that captures dwindling attention spans, a digital first […]
Digital Transformations Impact on Physical Retailers: Marketing Strategies to Prepare for the Future
In recent years, consumer expectations have been transforming rapidly due to advancing technologies. Over the last 20 years and since the beginning of the Internet, new technologies also have emerged to deliver new types of experiences for consumers, which entire brands have been built around. A whole generation of consumers have never seen the world […]
4 Strategies for Developing Marketing Loyalty Programs
While loyalty programs for restaurants have exploded in recent years, many brands are still struggling to engage their best customers. Now more than ever, brands need to think about loyalty programs that go beyond rewards. In our upcoming webinar with T3, 4 Things Loyalty Programs Need Today webinar on August 7 at 11 am PDT/2 […]