How to Use Omnichannel Loyalty Programs to Drive Brand Engagement
The Power of Omnichannel Loyalty Campaigns Now more than ever customers are digitally engaging with your brand. You have the ideal opportunity to extend your outreach through omnichannel campaigns that will attract new guests and drive repeat business with your loyal customers in this new environment. Many brands are beginning the reopening process for dine-in, […]
The Importance of Data Protection as a Key Driver of Customer Loyalty
As a company that has its roots in loyalty, Punchh believes that data security and compliance are critical components to fostering loyalty among today’s customers. And we’re not the only ones. According to recent Lynchpin findings, 64% of enterprise business data leaders believe improving customer loyalty is the top benefit to using data privacy and […]
How AI Powers Business Value and Builds Customer Loyalty for Restaurants, C-Stores & Retailers
Long gone are the days of companies just collecting massive amounts of data. Today, businesses in every industry are relying more heavily on data analytics to drive their decision-making and goals. Many also have begun to lean on AI to deliver automation and machine learning in an effort to increase productivity and scale. Companies understand […]
How Businesses Benefit from Incorporating AI/ML into their Loyalty & Marketing Strategy
Companies in every industry are the champions of data these days. They are sitting on data streams from various sources such as POS systems, mobile apps, social media, ecommerce, offline and more. And marketers have gotten savvy by using apps, location tracking, and free Wifi sign-ins to start the process of tracking everything from customer […]
Mobile App Delivers Omnichannel Marketing Experience for C-store Customers
Consumer shopping preferences continue to evolve alongside the technology that is driving their expansion. For c-stores looking to meet current customers’ needs, this means investing in a mobile strategy that helps deliver quick and easy visits. Short attention spans and busy schedules lead to the following findings of the 2019 CSN Realities of the Aisle consumerstudy, […]
Integration AWS Amazon Restaurant Retail Marketing C-Store – Punchh
When Punchh launched in 2011, the application behind the Punchh Marketing Cloud ran on a single virtual private server on the Linode cloud. In 2014, Punchh decided to modernize the application to simplify scaling by moving to microservices. Punchh migrated its application from Linode to the AWS Cloud in a couple of weeks. Punchh began […]
AI Tech Award for Deep Sentiment Analysis
We’re very happy to share that Punchh Deep Sentiment Analysis won an AI TechAward in the Emotion & Behavioral AI category. Punchh Deep Sentiment Analysis allows retailers to analyze customer reviews at scale and instantly extract valuable, actionable insights. There are two main factors contributing to our technology’s success. First, in the backend we have […]
Punchh Earns Analyst Recognition in Gartner’s 2019 Magic Quadrant Evaluation of Mobile Marketing Platforms
Punchh is pleased to announce our inclusion in Gartner’s 2019 Magic Quadrant evaluation of Mobile Marketing Platforms. This is our first time being identified in a Gartner Magic Quadrant and we believe that being recognized by firms like Gartner reflects our platform’s ability to drive sales, engagement, and loyalty for brands with a physical presence all […]
Wifi Marketing Tips for Restaurants and Retail Stores | Punchh
In an age where consumers are expecting to stay connected at all times, building an in-store digital strategy is key. In fact, Cisco found that more than 98% of consumers prefer to shop in stores with WiFi, and 78% would connect to the WiFi if it was offered. Offering guest WiFi is not only a […]
Convenience Stores Need to Use One Digital Platform For Customer Acquisition, Customer Loyalty, and Marketing
Convenience stores have had to evolve along with rapidly changing consumer preferences and expectations to meet their demand for delightful and omnichannel experiences. Many people today use mobile apps to locate your gas station or scan a digital coupon at the POS. A majority of customers who purchase gas, pay at the pump and do […]
Creating a Digital Strategy at the Pump Along With In Store Offers to Maximize Customer Engagement & ROI at Your Convenience Store
Many convenience stores are finding it challenging to keep up with, much less compete, with the Amazons of the world because they’re still playing catch-up with their technology. It’s their customer data management, specifically, that’s preventing them from delivering the seamless and personalized experience today’s consumers have come to expect, thanks to ecommerce and retail […]
5 Reasons Your Restaurant Needs to Invest in Technology
When it comes to creating a crowd-pleasing menu and serving up delicious food, you’ve struck gold. A custom blend of know-how, gut instinct, hard-working employees and delectable menu has gotten your restaurant business where it is today. But how can you be sure that same recipe-for-success can take you into the future, especially when consumers increasingly expect […]