Omnichannel Marketing & Contactless Payment is Key To Increasing C-Store Sales
Today consumers can engage with their favorite brands anytime, whether they’re at the pump, making an in-store purchase, checking their email, or redeeming a coupon with their mobile app. Convenience store brands, for all intents and purposes, are omnipresent. Did you know that omnichannel shoppers have 30% higher lifetime value than those who shop using […]
Strategizing Your Customer Journey Using a Marketing Loyalty Solution to Turn Your Anonymous Customers Into Loyal Customers
Today, guests have dozens and dozens of dining options to choose from. This makes it significantly more difficult for a restaurant to entice new customers to try their food, let alone turn them into valuable regulars. Offering good food and great service is important, but it isn’t enough to drive true customer acquisition and hard-earned […]
Creating a Digital Strategy at the Pump Along With In Store Offers to Maximize Customer Engagement & ROI at Your Convenience Store
Many convenience stores are finding it challenging to keep up with, much less compete, with the Amazons of the world because they’re still playing catch-up with their technology. It’s their customer data management, specifically, that’s preventing them from delivering the seamless and personalized experience today’s consumers have come to expect, thanks to ecommerce and retail […]
Top 5 Customer Experience Trends for Convenience Stores
Your customer’s experience can make or break their relationship with your brand. Making sure their experience is the best it can be, should be a top priority for every convenience store marketer. In this blog post, we will help you understand what a winning “customer experience” means in the dynamic c-store marketplace — and how […]
5 Campaigns To Attract, Retain and Create Repeat Customers
Attracting and retaining customers can be difficult but also rewarding. A 2016 study found that loyalty program customers generate between 12 and 18 percent more revenue than customers who are not members of loyalty programs. Loyalty campaigns can help you build a strong emotional connection with your customers, which will help you retain them and […]
Employee Training: How to Bring Loyalty Into Every Customer Interaction
No matter what industry you’re in or what product or service you sell, you rely on your employees to be the “face” of your company. Even if all they ever do is talk with a customer over the phone or behind an instant message screen, they represent your brand with their every word. They’re out […]
Increase Same Store Sales with Omnichannel Marketing for Your Restaurant, C-Store and Retail Chain
Digital marketing has changed everything for brands. What you used to depend on to draw people into your store time and time again—think direct mail coupons and billboard ads—isn’t nearly enough anymore. Traditional marketing certainly hasn’t gone out of style, but digital channels have exploded and set your marketing plans spinning, as it’s confusing to […]
Using AI and ML to Make Your Restaurant, Retail and C-Store Marketing Data Even More Powerful
It’s no secret that technology has fundamentally changed the way the world operates, and the food service industry is no exception. With the proliferation of smartphones and other mobile devices, digitally-savvy consumers care more about taking a photo of their food and posting it to social media than they do about actually eating it. This […]
How To Create a 360-Degree Customer View to Out Market your Competition
It wasn’t too long ago that a restaurant’s business and customer information lived in on-premise servers, on desktop hard drives, or even on paper filed away somewhere. This made it challenging, if not impossible, to make sense of data on the whole—to get a unified view of any business driver, let alone an individual customer […]
Creating Customers For Life with an Award Winning Loyalty and Customer Engagement Solution
Restaurant loyalty programs have exploded over the last decade, with over 125.6 million individual memberships available to participate in. However, loyalty programs are no longer just about points given to customers through a punch card incentive. Research suggests that both restaurant brands and guests aren’t quite seeing the ROI they were looking for from these […]
5 Reasons Your Restaurant Needs to Invest in Technology
When it comes to creating a crowd-pleasing menu and serving up delicious food, you’ve struck gold. A custom blend of know-how, gut instinct, hard-working employees and delectable menu has gotten your restaurant business where it is today. But how can you be sure that same recipe-for-success can take you into the future, especially when consumers increasingly expect […]
5 Steps to Implement a Successful Restaurant Loyalty Program
Restaurants roll out loyalty programs because they know two things: Acquiring new guests can be more expensive than retaining returning guests Loyal guests can drive higher sales revenues compared to new or infrequent guests OK, we know there are other reasons to justify the need of a loyalty program, but the bottom line is most restaurants […]