Restaurant Technology Explained: 3 Things You Need to Consider
In today’s modern, digitally-enabled restaurant landscape, acquiring new customers and gaining their loyalty is the new battlefield. As a result, new technologies are being developed to help brands win customers and increase their loyalty primarily through ingredients such as mobile ordering, omnichannel engagement, rewards programs and guest feedback. Although such technological ingredients exist, many restaurant […]
Secret Strategies to Create More Repeat Customers
Loyalty in any relationship, professional or romantic, is hard to earn and even harder to keep. But what basic features define this elusively desirable trait? In a symbiotic relationship, if both partners regularly produce services of value to the other, both partners will continue in the relationship until either party no longer perceives any net […]
4 Reasons to go Mobile for Online Ordering
In a digital era that increasingly economizes time and convenience, traditional phone-to-waiter ordering is a remnant of a bygone era. Typing, not talking, is the preferred method of communication today, and that includes placing food orders. In reality, chances are that if you don’t have an online ordering system, you’re already behind. The expectations of […]
Measuring Consumer ROI & Lifetime Value
While we are bombarded by marketing messages every day through email, TV and social media, the average consumer is largely unaware of the complex cost calculations behind these advertising investments. Truth is, companies spend a lot on marketing and advertising–an expected $2.1 trillion in total media spend in 2019 to be exact. With these massive […]