The Key to KPIs: How to Drive Loyalty Program ROI

About the Lunch & Learn Webinar:

The importance of key performance indicators (KPIs) in loyalty marketing analysis has grown, making them an important part of a marketer’s toolbox for measuring progress against goals. With the right KPIs in place, you can amplify your CX and understand how your loyalty program drives ROI for your brand.

In this 40-minute session, we will explore how to identify, analyze, and craft KPIs designed to guide marketers in delivering personalized messaging that increases 1:1 customer engagement and lifetime value

Join us as we share:

• How to choose the right KPIs for your brand
• The difference in value between loyalty & non-loyalty customers
• Industry best practices & how some of the biggest brands are using them
• How your loyalty platform can help measure KPIs & deliver results