Hyper-Personalization: Transforming the Customer Experience
What is Hyper-personalization Hyper-personalization is the usage of large amounts of data and predictive analytics to provide a directly tailored experience to your customers. While personalization is deemed as the incorporation of personal and transactional information like name, gender, and purchase history, hyper-personalization goes one step further and utilizes behavioral and real-time data to create […]
Loyalty Trends in 2020 that Create an Enhanced Customer Experience
One prediction everyone appears to agree on is that eCommerce is here to stay. Physical retailers have therefore learned to contend with the doomsayers who have foretold their death a million times over. While we agree that eCommerce isn’t going anywhere, it’s important to remember that U.S. eCommerce sales were just 10 percent of total […]
How to Engage Customers with Personalized Holiday Campaigns During the Busy Christmas Season
The busy holiday season is upon us. People are on the go, meeting friends, dashing into stores — getting tired, getting hungry, and looking for a deal to satisfy their appetite and help them re-energize. The QSR brands that have a modern loyalty program in place are just the people who can help. To meet […]
Modern Loyalty Solutions Need to Show Value Beyond Transcations and Create Real ROI
As brands move into 2020, delivering a modern loyalty program will require agile, cloud-based technologies that innovate the customer experience online and in the physical store. Customers’ expectations and behaviors continue to change as they seek greater ease and convenience from the brands they choose to do business with. Meeting their needs is challenging and […]