AI Predictive Analytics For Restaurant Loyalty Marketing
Companies in every industry are the champions of data these days. They are sitting on data streams from various sources such as POS systems, mobile apps, social media, ecommerce, offline and more. Marketers have gotten savvy by using apps, location tracking, and free Wifi sign-ins to start the process of tracking everything from customer preferences […]
The Importance of Data Protection as a Key Driver of Customer Loyalty
As a company that has its roots in loyalty, Punchh believes that data security and compliance are critical components to fostering loyalty among today’s customers. And we’re not the only ones. According to recent Lynchpin findings, 64% of enterprise business data leaders believe improving customer loyalty is the top benefit to using data privacy and […]
How to Build Successful Customer Relationships Through Data
How to provide top notch experiences for customers is at the front of any successful business’ mind. To create a pleasurable customer experience, marketers must first know who their customers are, what they like, how they interact with the brand, and more. Without this information, businesses are in the dark and struggle to create relationships […]
Using Customer Data & Loyalty Marketing for ROI
Marketers have a tough job today driving business results in an environment of complexity and constant change. Working to deliver an exceptional customer experience across all channels and touchpoints has risen to the top of their list, along with the recognition that understanding customer data and analytics is the key to helping them achieve this […]
Using AI and ML to Make Your Restaurant, Retail and C-Store Marketing Data Even More Powerful
It’s no secret that technology has fundamentally changed the way the world operates, and the food service industry is no exception. With the proliferation of smartphones and other mobile devices, digitally-savvy consumers care more about taking a photo of their food and posting it to social media than they do about actually eating it. This […]