Using Customer Data & Loyalty Marketing for ROI
Marketers have a tough job today driving business results in an environment of complexity and constant change. Working to deliver an exceptional customer experience across all channels and touchpoints has risen to the top of their list, along with the recognition that understanding customer data and analytics is the key to helping them achieve this […]
Omnichannel Marketing & Contactless Payment is Key To Increasing C-Store Sales
Today consumers can engage with their favorite brands anytime, whether they’re at the pump, making an in-store purchase, checking their email, or redeeming a coupon with their mobile app. Convenience store brands, for all intents and purposes, are omnipresent. Did you know that omnichannel shoppers have 30% higher lifetime value than those who shop using […]
Strategizing Your Customer Journey Using a Marketing Loyalty Solution to Turn Your Anonymous Customers Into Loyal Customers
Today, guests have dozens and dozens of dining options to choose from. This makes it significantly more difficult for a restaurant to entice new customers to try their food, let alone turn them into valuable regulars. Offering good food and great service is important, but it isn’t enough to drive true customer acquisition and hard-earned […]
Creating a Digital Strategy at the Pump Along With In Store Offers to Maximize Customer Engagement & ROI at Your Convenience Store
Many convenience stores are finding it challenging to keep up with, much less compete, with the Amazons of the world because they’re still playing catch-up with their technology. It’s their customer data management, specifically, that’s preventing them from delivering the seamless and personalized experience today’s consumers have come to expect, thanks to ecommerce and retail […]
Top 5 Customer Experience Trends for Convenience Stores
Your customer’s experience can make or break their relationship with your brand. Making sure their experience is the best it can be, should be a top priority for every convenience store marketer. In this blog post, we will help you understand what a winning “customer experience” means in the dynamic c-store marketplace — and how […]
Top 5 Customer Experience Predictions for Restaurants in 2019
Your customer’s experience can make or break their relationship with your brand. Making sure their experience is the best it can be should be a top priority for every restaurant marketer. In this blog post, we will help you understand what a winning “customer experience” means in the dynamic restaurant marketplace of 2019— and how […]
Increase Same Store Sales with Omnichannel Marketing for Your Restaurant, C-Store and Retail Chain
Digital marketing has changed everything for brands. What you used to depend on to draw people into your store time and time again—think direct mail coupons and billboard ads—isn’t nearly enough anymore. Traditional marketing certainly hasn’t gone out of style, but digital channels have exploded and set your marketing plans spinning, as it’s confusing to […]
Using AI and ML to Make Your Restaurant, Retail and C-Store Marketing Data Even More Powerful
It’s no secret that technology has fundamentally changed the way the world operates, and the food service industry is no exception. With the proliferation of smartphones and other mobile devices, digitally-savvy consumers care more about taking a photo of their food and posting it to social media than they do about actually eating it. This […]
How To Create a 360-Degree Customer View to Out Market your Competition
It wasn’t too long ago that a restaurant’s business and customer information lived in on-premise servers, on desktop hard drives, or even on paper filed away somewhere. This made it challenging, if not impossible, to make sense of data on the whole—to get a unified view of any business driver, let alone an individual customer […]
Creating Customers For Life with an Award Winning Loyalty and Customer Engagement Solution
Restaurant loyalty programs have exploded over the last decade, with over 125.6 million individual memberships available to participate in. However, loyalty programs are no longer just about points given to customers through a punch card incentive. Research suggests that both restaurant brands and guests aren’t quite seeing the ROI they were looking for from these […]
Restaurant Technology Explained: 3 Things You Need to Consider
In today’s modern, digitally-enabled restaurant landscape, acquiring new customers and gaining their loyalty is the new battlefield. As a result, new technologies are being developed to help brands win customers and increase their loyalty primarily through ingredients such as mobile ordering, omnichannel engagement, rewards programs and guest feedback. Although such technological ingredients exist, many restaurant […]
Secret Strategies to Create More Repeat Customers
Loyalty in any relationship, professional or romantic, is hard to earn and even harder to keep. But what basic features define this elusively desirable trait? In a symbiotic relationship, if both partners regularly produce services of value to the other, both partners will continue in the relationship until either party no longer perceives any net […]