About the Webinar:
The convenience chain landscape has been more challenging than ever in 2020. The pandemic brought about some of the most epic shifts in customer behavior, causing a change in revenue mix and the need for c-stores to re-strategize. To meet customers’ mobile-first lifestyles, convenience store chains are adopting new digital capabilities and fulfillment methods to deliver a quick and easy in-store and online shopping experience.
The webinar features an interactive discussion with industry leaders from insights firm Incisiv, our co-founder and digital growth firm Hathway. They share key highlights from the 2020 Convenience Digital Maturity report that reviewed digital capabilities of over 200 convenience chain banners.
In this webinar you’ll learn:
- What digital capabilities today’s consumers value and where convenience chains should focus their resources.
- The differentiating technologies that leading convenience chains are leveraging across the buying journey to drive customer loyalty and sales.
- Recommendations for less digitally mature convenience chains to ensure they can drive revenue and profitability in a digital-first environment.