Making the Connection: Zero Party Data and Your Loyalty Program
Brands have relied for decades on third-party cookies as a primary tool for developing customer profiles for marketing and retargeting purposes. But with a crackdown on these cookies, as indicated by Google’s devaluation of them as the most popular identifier for advertisers, and a set of privacy policies that legislators will enforce at the state […]
AI Predictive Analytics For Restaurant Loyalty Marketing
Companies in every industry are the champions of data these days. They are sitting on data streams from various sources such as POS systems, mobile apps, social media, ecommerce, offline and more. Marketers have gotten savvy by using apps, location tracking, and free Wifi sign-ins to start the process of tracking everything from customer preferences […]
The Importance of Data Protection as a Key Driver of Customer Loyalty
As a company that has its roots in loyalty, Punchh believes that data security and compliance are critical components to fostering loyalty among today’s customers. And we’re not the only ones. According to recent Lynchpin findings, 64% of enterprise business data leaders believe improving customer loyalty is the top benefit to using data privacy and […]
How to Build Successful Customer Relationships Through Data
How to provide top notch experiences for customers is at the front of any successful business’ mind. To create a pleasurable customer experience, marketers must first know who their customers are, what they like, how they interact with the brand, and more. Without this information, businesses are in the dark and struggle to create relationships […]
How AI Powers Business Value and Builds Customer Loyalty for Restaurants, C-Stores & Retailers
Long gone are the days of companies just collecting massive amounts of data. Today, businesses in every industry are relying more heavily on data analytics to drive their decision-making and goals. Many also have begun to lean on AI to deliver automation and machine learning in an effort to increase productivity and scale. Companies understand […]
Using Customer Data & Loyalty Marketing for ROI
Marketers have a tough job today driving business results in an environment of complexity and constant change. Working to deliver an exceptional customer experience across all channels and touchpoints has risen to the top of their list, along with the recognition that understanding customer data and analytics is the key to helping them achieve this […]
Top 5 Customer Experience Trends for Convenience Stores
Your customer’s experience can make or break their relationship with your brand. Making sure their experience is the best it can be, should be a top priority for every convenience store marketer. In this blog post, we will help you understand what a winning “customer experience” means in the dynamic c-store marketplace — and how […]