Stop Loyalty Fraud Before It Starts: How PAR Engagement Protects Your Program and Your Bottom Line
Running a loyalty program shouldn’t mean opening the door to fraud. At PAR Engagement, we know that loyalty is more than just perks, it’s a strategic engine that drives repeat visits, builds deeper guest relationships, and turns data into dollars. Protecting that engine from fraud is critical to sustaining your revenue and maintaining guest trust. […]
Redefining Guest Identity: How PAR Engagement Makes Login Seamless and Secure
https://vimeo.com/1108212519?share=copy A guest’s first interaction with your brand often starts with login. Yet, many restaurant brands still rely on outdated, email-only systems that frustrate customers, create duplicate profiles, and slow down the guest journey. At PAR Engagement, we believe the login experience should be as smooth and welcoming as the first smile from a server. […]
Guest Segmentation, Evolved: Reaching Every Guest, Not Just the Loyal Ones
https://vimeo.com/1107415278?share=copy#t=0 For years, restaurant marketing strategies have focused heavily on loyalty program members—and for good reason. Loyalty programs make it easy to capture rich data, track performance, and personalize outreach. But what about everyone else? In today’s digital-first dining landscape, loyalty members are only part of the picture. Most guests interact with your brand through […]
Introducing Advanced Authentication: A Smarter, More Secure Way to Welcome Guests
As the digital front door to your brand, your login experience needs to be both secure and seamless. That’s why we built PAR Advanced Authentication—a foundational upgrade to how your guests sign in across mobile apps, online ordering, kiosks, and even POS. With next-gen identity flows that balance security and speed, Advanced Authentication gives developers […]
Introducing PAR Engagement: One Unified Cloud for Every Guest Experience
Guest engagement shouldn’t feel like guesswork. Too often, restaurant brands are stuck stitching together disconnected systems just to deliver the kind of experiences guests expect. That’s why we built PAR Engagement—a unified cloud that brings loyalty, marketing & offers, ordering, and guest data. No silos. No workarounds. Just smarter tools that help you convert faster, […]
How Rising QSR Prices Are Steering Guests Toward Fast Casual, And How Loyalty Programs Can Make the Difference
In recent times, the distinctions between quick-service restaurants (QSRs) and fast casual dining have become increasingly indistinct. Traditionally, QSRs have been synonymous with affordability and speed, whereas fast casual spots are known for their superior quality and customization. However, this gap is closing. Rising costs due to inflation, labor, and supply chain issues are nudging […]
Fast Casual Frontrunners: PAR Punchh Customers Shaking Up the Industry in 2025
Fast Casual recently announced the winners of its annual Top Movers & Shakers award. According to the publication, in 2025 they recognized 100 brands and 25 leaders, who are propelling the fast casual industry forward. We are very excited to be partnering with 30 of these outstanding brands and six esteemed top executives who won […]
Bridging the Gap Between Payments and Loyalty: Key Takeaways from Our Latest Webinar
What happens when payments and loyalty stop living in separate tech stacks and finally start working together? That’s exactly what we explored in our recent webinar with Restaurant Business Online, where experts from PAR, Punchh, and Bounteous sat down to talk about the real impact of connecting these two essential parts of the guest journey. […]
Let’s Taco ‘Bout the Data – Cinco de Mayo 2024
Cinco de Mayo is more than just a reason to enjoy tacos and margaritas, it’s a major moment for restaurant brands to drive revenue, boost engagement, and connect with guests in memorable ways. And if last year’s data tells us anything, it’s that guests are hungry for more than just queso… they’re hungry for experiences. […]
The Future of Digital Ordering
In 2025, digital ordering is no longer just an additional tool for your brand, it’s the foundation of a connected restaurant experience. In a recent fireside chat hosted by PAR Technology, Josh Schoonmaker, VP of Product for Engagement Cloud at PAR, joined Rob Grimes, Founder and CEO of the International Food and Beverage Technology Association […]
Celebrating Innovation: Meet the 2024 PAR Punchh Customer Award Winners!
Attention restaurant marketers! We’re ecstatic to unveil the winners of the 2024 PAR Punchh Customer Awards! These nine trailblazing brands wowed us with their strategic brilliance and innovative flair. They crafted personalized 1:1 guest experiences that have driven impressive revenue growth and boosted customer lifetime value. “We are incredibly proud and excited to celebrate the customers who […]
What’s New at MURTEC 2025: A Must-Attend Event for Restaurant Marketers
We’re excited to be a Platinum Sponsor at MURTEC 2025, taking place from March 10-12 at Caesars Forum in Las Vegas. This year’s event promises to be a game-changer for restaurant marketers. Celebrating its 30th anniversary, MURTEC 2025 is set to deliver important insights, new networking opportunities, and innovative solutions that will drive the future of […]