Digital Loyalty and Personalized Offers Spice Up 2022 Cinco de Mayo Sales for Restaurants

By: Melissa Canellis


Let’s be honest. We don’t need a holiday to remind us to eat tacos. In America alone, we consume over 4.5 billion tacos annually. But for one glorious day in May each year, we loosen our belts an extra notch, salt the rims of our glasses, and celebrate one of our favorite food holidays: Cinco de Mayo.

Curious how Cinco de Mayo got its start? On May 5th, 1862, the Mexican army defeated France in the Battle of Puebla. Outnumbered three to one, a brave band of Mexican troops fended off the powerful French army to win the battle and breathe life back into the resistance. Over the years, Cinco de Mayo has gained popularity as an opportunity to celebrate Mexican heritage, history, and food.

As food holidays become further ingrained in our culture, restaurants of all sizes and cuisines are getting in on the action by engaging with their guests through unique offers and clever campaigns, and Cinco de Mayo is no exception. Punchh is the loyalty and offers platform of choice for over 20 brands that serve Mexican cuisine. Each year, they go all-out on Cinco de Mayo to surprise and delight their loyalty guests and acquire new customers through special promotions and marketing campaigns.

This year, our customers used the Punchh platform to reach millions of consumers with unique Cinco de Mayo campaigns via email, push notifications, and other channels.

But was it successful? You bet your burrito it was!

Brands targeted guests with Cinco de Mayo Campaigns, reaching 74.8 M customers in a single day. On top of that, Punchh brands sold 115% more tacos and 65% more burritos this year than in 2021. And, of course, to wash it all down, thousands of frosty margaritas. ¡Salud!

The big story this year was customers’ return to dining in. Brands experienced a 74% lift in offline loyalty sales as guests chose to visit them in-person on Cinco de Mayo compared last year. Brands also enjoyed a 15% increase in online sales. This is further proof that even as in-store dining returns, brands must deliver equally delightful digital loyalty and omnichannel experiences.

Guests expect brands to know their preferences and history in-store, online, and in the mobile loyalty app. They also expect every interaction in every channel to be simple and consistent. And now that consumers have experienced the ease and convenience of multiple ordering, pickup, payment, and delivery options, we fully expect demand and new functionality for those technologies to increase.

To bring CX and omnichannel together without friction, restaurant brands need an integrated loyalty, offers, and engagement platform that makes it easy to gain a complete view of each guest. With so many consumer touchpoints feeding into each interaction, it’s a struggle for marketers to sift through and analyze data in time to make the right impact on the guest experience. A ML-powered loyalty solution analyzes each data point to intelligently segment customers and predict the right offer at the right time. By automating 1:1 marketing campaigns that would be virtually impossible to replicate through manual processes, brands create higher customer lifetime value with less effort.

If you’re looking for a loyalty vendor with the features, integrations, and services you need to engage your customers and drive higher CLV, we’d love to prove why Punchh is the whole enchilada (couldn’t resist!). Schedule a personalized demo today, and bring us your toughest loyalty challenges.

*Special thanks to the Punchh BI team and Aarushi Jain for pulling Cinco de Mayo data from the Punchh Platform.

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