Punchh is pleased to announce our inclusion in Gartner’s 2019 Magic Quadrant evaluation of Mobile Marketing Platforms. This is our first time being identified in a Gartner Magic Quadrant and we believe that being recognized by firms like Gartner reflects our platform’s ability to drive sales, engagement, and loyalty for brands with a physical presence all over the world at scale.
“Our unique capabilities allow us to help marketers create personalized customer journeys across both digital and offline touchpoints, and then use machine learning and artificial intelligence to optimize those journeys to maximize lifetime value,” says Shyam Rao, CEO of Punchh.
In an increasingly crowded market, the 2019 Gartner report provides an assessment of 18 mobile marketing vendors’ products and how, “Mobile marketing platform vendors are addressing the rapid uptick in mobile engagement demands through dynamic, near-real-time mobile capabilities. Mobile behavioral data from mobile search, social media interactions, and past-purchase history insights power their solutions.”
Gartner further states that “Improving customer experience, driving revenue growth, and improving their ability to engage with customers and prospects in real time were among customer references’ most frequently cited reasons for investing in a mobile marketing platform. Advanced analytics capabilities are emerging as a key point of differentiation. As marketers seek to meet customer demands for real-time mobile engagements, marketing data and analytics are driving platform vendor value and client satisfaction — much of which is dependent on service, support, and integration.”
Marketers recognize they are challenged today, not only to acquire new customers but also to increase loyalty and deliver personalization to maximize lifetime value. Yet for many in the B2C market, it’s a struggle to pair in-person and online engagement with their guests.
Punchh is a pure B2C player dedicated to providing clients with a mobile-first strategy that makes it easy to analyze customer behavior, generate insights, and develop sophisticated marketing automation for customized campaigns and promotions. Our customer platform provides deep integrations with leading eCommerce/online ordering, POS, and payment providers, ultimately providing marketers with a single view of the customer for omnichannel engagement across physical retail and digital channels, which customers praised during the Gartner evaluation..
Gartner Magic Quadrant Mobile Marketing Platforms, 2019, Mike McGuire and Charles Golvin, July 14, 2019
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