After almost a year of dealing with pandemic conditions, consumers are prioritizing convenience and safety for on-premise and off-premise restaurant operations. Now, more than ever, they’re also looking for brands to deliver personalized experiences that provide even greater value. To deliver on these expectations, brands need to create customer-centric experiences that build loyalty.
Customer lifecycle loyalty is the key to building rewarding relationships with guests as they move along on the journey from anonymous buyers to loyal superfans. To address their varying needs, marketers need to deliver dynamic offers and marketing campaigns that drive omnichannel engagement across the lifecycle.
Shyam Rao, Co-Founder & CEO, Punchh
Michael Halen, Senior Restaurant Analyst, Bloomberg
Warwick McLaren, VP of Omnichannel Marketing, Global Franchise Group
Andrew Rebhun, VP of Digital Marketing, El Pollo Loco