Winning Consumer Loyalty:
from the Forecourt and Beyond
What you’ll learn: You’ve worked hard to perfect your forecourt. It’s bright and beautiful, with modern fuel pumps and eye-catching advertising. But is a great first impression enough to entice shoppers to go out of their way to pull into your parking lot? Convenience store operators are increasingly finding themselves in competition with quick-serve restaurants and other retailers, all vying for the attention of a consumer that expects an effortless experience and personalized rewards.
To earn lasting loyalty, brands need to think beyond the forecourt and the backcourt to reach consumers on any device, at any time, with messaging and offers that hit the mark. Join this session to learn how the same digital technologies that help restaurants and retailers win raving fans can take your marketing strategy from hunch to homerun.
Vice President of Marketing