America’s Diner selects Punchh’s Restaurant Marketing Cloud TM to drive deeper, personalized guest experiences and increase ROI
SAN MATEO, CA, October 18, 2018 — Marketing automation platform Punchh today announced that Denny’s Corporation (NASDAQ: DENN), one of America’s largest full-service family restaurant chains, has selected the company as its customer relationship management (CRM) solutions provider. The new partnership will enable the brand to better connect with its guests through tailored, omnichannel experiences.
After evaluating many vendors, Denny’s selected Punchh for its comprehensive product capabilities, deep restaurant industry expertise and understanding of the nuances involved with franchised businesses. Additionally, Punchh’s solutions will enable Denny’s to realize its 1-to-1 marketing goals and increase lifetime customer value.
Denny’s will leverage Punchh’s Restaurant Marketing Cloud TM, including its machine-learning capabilities for segmentation and personalization, enabling them to better surprise and delight guests with targeted promotions, coupons and other timely, relevant communication. Punchh will integrate with Denny’s current systems including tablets, point-of-sale, online ordering and other applications to provide a complete view of both digitally known and anonymous guests. Further, Punchh’s secure data collection and robust behavioral analytics will help Denny’s increase visits from loyal guests, reactivate lapsed customers and elevate ROI across all of the brand’s stores.
“Denny’s has always focused on making every guest feel at home, and that’s enabled them to create strong and lasting relationships. By adding our technology to their customer relationship strategies, Denny’s will be able to deepen those relationships and bring more value to guests whether they’re dining in or ordering ahead for pickup and delivery,” said Punchh CEO Shyam Rao. “We’re proud to work with such an esteemed brand, and look forward to being part of the family for years to come.”
Said Denny’s Chief Marketing Officer John Dillon, “At Denny’s, we’re proud to offer a warm and welcoming experience for all of our guests, whether they’re dining with us in-restaurant or online with Denny’s on Demand. As we continue to find convenient ways for our guests to enjoy and experience all that Denny’s has to offer, we’re excited to partner with Punchh and help us get to know them on a more personal and customized level through the use of their innovative technology.”
Said Denny’s Senior Manager, Brand Engagement, Luis Martinez, “When looking for a CRM solution, we wanted to find a partner that understands the nuances of a franchise restaurant and has a best-in-class platform designed for our industry. With its proven track record and executional excellence to support our business needs on a national and local basis, we believe that Punchh is the ideal partner.”
Denny’s will launch its solution with Punchh, in December.
Headquartered in San Mateo, CA, Punchh is the world leader in innovative digital marketing products for brick and mortar retailers, combining AI and machine learning technologies, mobile-first expertise, and Omni-Channel communications designed to dramatically increase lifetime customer value. Leading global restaurant and convenience store chains rely on Punchh to grow revenue by building customer relationships at every stage, from anonymous, to known, to brand loyalists, including more than 135 different brands representing more than $12 billion in annual spend. Punchh has raised $31MM in funding by leading investors including Sapphire Ventures and Cervin Ventures.
Denny’s is one of America's largest full-service family restaurant chains, currently operating over 1,700 franchised, licensed and company-owned restaurants across the United States, Canada, Puerto Rico, New Zealand, Mexico, Costa Rica, Dominican Republic, Honduras, Guam, the United Arab Emirates, Curaçao, El Salvador, the Philippines, Guatemala and the
United Kingdom. For further information on Denny's, including news releases, please visit the Denny’s website at www.dennys.com or the brand’s social channels via Facebook, Twitter, Tumblr, Instagram or YouTube.