In a recent Modern Restaurant Management article, General Manager of Engagement Cloud at PAR Technology, Joe Yetter, discusses how restaurant loyalty has transformed from a marketing afterthought into a primary revenue driver—highlighting the role of gamification, app-free enrollment, and AI-driven personalization in boosting loyalty transactions by over 30 percentage points in 2024.
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Modern Restaurant Management
From Garnish to Secret Sauce: How Loyalty Has Become the Real Revenue Driver
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