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Fast Casual: Tropical Smoothie Cafe’s mobile-focused strategy paying off

Tropical Smoothie Café partnered with Punchh, a robust loyalty and CRM system, to provide more convenience to the guest with increased self-service abilities including scanning receipts to earn rewards.
Michael Lapid, Chief Information and Digital Officer, Tropical Smoothie Café

Fast Casual recently spoke with Michael Lapid, TSC’s Chief Information & Digital Officer, to learn how they implemented curbside pickup and third-party partnerships, added a guest contact center and advanced communication and payment tools in their mobile app. Learn about their technological advancements and loyalty strategy during the pandemic.