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Case Study
The Tropical Smoothie Cafe Mobile Rewards App Case Study
“Through our new app powered by Punchh, we are able to target our marketing strategies based on guest frequency and preferences. We can deliver a more convenient guest experience at scale and optimize each interaction for a truly individualized experience.”
Challenge
- Deliver a mobile-focused customer loyalty program that meets customers where they are & provides a seamless ordering experience.
Solution
- Punchh Loyalty with customized tiered reward program
- Coupons & Promo Codes
- Integrations with POS (Micros 3700) and Online Ordering (Olo)
Results
- Digital sales have accounted for 35% – 65%+ of total sales*
- Same store sales growth of +19.5%**
- Migrated 275,000 members and added 170,000 members within first month of program launch
*During the pandemic
**Q3 2020
*No title
Loyalty YoY
Tropical Smoothie Cafe, LLC, is a 920-unit fast-casual brand known for its better-for-you-smoothies and food with a tropical twist. In 2020, Tropical Smoothie partnered with Punchh to power customer engagement and loyalty through a new mobile app.
NEW Tropical Smoothie Cafe App Features
- Choosing an order mode within the app (delivery, curbside and in-cafe pickup)
- Improved order location accuracy
- Access to recent order history
- Saving favorite orders to make reordering easier
- Scanning receipts to earn rewards
- Easily track earned and redeemed points
- Access to personalized offers & promotions
- Safe touchless payment & delivery options
Punchh’s loyalty solution equips Tropical Smoothie Cafe with customer acquisition tools, marketing campaign automation, integrated offers, and real-time, AI-powered data analytics to create 1:1 experiences for each guest that drive higher lifetime value and ROI. Check out more about Tropical Smoothie’s successful mobile loyalty program.
“With Punchh we are able to provide a better experience as members have the capability to easily earn, redeem and pay online, in the cafe or in-app.”