On-Demand Video: PAR Vision 2026 - The Future of Guest Experience for Restaurant Brands
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Customer Highlight
How Lenny's Grill & Subs Turned Loyalty Into a Local Holiday
Lenny’s Grill & Subs has spent nearly 30 years building something most restaurant brands can only aim for: genuine community. With deep Memphis roots and a loyalty base that treats them like neighbors, Lenny’s knew their program had potential—they just needed the right moment to unlock it.
That moment was Lenny’s Day.
What started as a 25th anniversary celebration evolved into an annual loyalty-exclusive event that reshaped how Lenny’s drives acquisition, engagement, and brand love. In 2025, the numbers told the story:
14x
more same-day loyalty sign-ups than a typical day
4x
higher loyalty sales compared to the daily average
16%
year-over-year increase in Q4
sign-ups
Inside the case study, you’ll learn how Lenny’s uses PAR Punchh to build a program that’s as warm as the brand itself—and what their playbook for offer strategy, event-driven activation, and the road ahead looks like.
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