Customer Highlight

Broken Yolk

Serving Loyalty with a Side of Sunshine

“One of the biggest shifts was thinking about the app as a personalized journey, not just a static experience. We wanted to make it feel intentional and meaningful at every touchpoint.”

Conner Gossel
Director of Marketing

At Broken Yolk Cafe, brunch isn’t just a meal—it’s a lifestyle. With nearly 50 years of history and a loyal fanbase across San Diego and beyond, the brand has always been rooted in community connection and comfort food favorites. But as they expanded into new markets like Arizona, Texas, and Nevada, they knew it was time to modernize the guest experience and deepen their digital strategy. That’s where PAR Punchh came in.

“We needed a more scalable foundation for loyalty,” said Conner Gossel, Director of Marketing. “Our guests in San Diego already knew us. But in new markets, we had to work harder to build brand affinity—and digital loyalty gave us the tools to do it.”

With no dedicated loyalty manager in-house, Broken Yolk tapped into Punchh’s Managed Services team to develop custom campaigns, personalized welcome journeys, and smarter segmentation strategies. From birthday rewards that feel more like a celebration (think churro French toast instead of just another $10 coupon) to a surprise-and-delight cadence for first-time visitors, they’ve completely transformed how guests engage with the brand.

Results

With no dedicated loyalty manager in-house, Broken Yolk tapped into Punchh’s Managed Services team to develop:

From birthday rewards that feel more like a celebration (think churro French toast instead of just another $10 coupon) to a surprise-and-delight cadence for first-time visitors, they’ve completely transformed how guests engage with the brand.

“One of the biggest shifts was thinking about the app as a personalized journey, not just a static experience,” Gossel explained. “We wanted to make it feel intentional and meaningful at every touchpoint.”

That mindset has led to creative experiments, from a Las Vegas Orangetheory Fitness partnership using coupon codes, to data-backed decisions driven by guest order history.

Their approach to loyalty has also evolved. Rather than one-day-only offers that guests might miss, the team now stretches promotions across longer timeframes. Their back-to-school campaign, which offered a free kid’s meal with the purchase of two adult entrées, accounted for nearly half of all loyalty redemptions for the year.

“It blew up,” said Gossel. “That campaign was the proof we needed, if we give guests the time and value to engage, they show up.”

With support from Punchh’s Managed Services team, Broken Yolk is building a scalable playbook that empowers both corporate and franchise teams. And as they look ahead to 2026, their focus is clear: campaign durations that match real-life schedules, offer personalization that reflects real guest behavior, and a loyalty program that keeps delivering long after breakfast is over