Beans & Brews Modernizes Loyalty for Better Customer Engagement
Today’s customers are people of a modern, digital world. Digital technology has given customers everything at their fingertips. Brands need to be easily accessible, have a digital presence and provide convenience to please tech savvy consumers. On top of that, all types of customers expect pleasurable experiences, meaning brands need more than one way to […]
Using Customer Data & Loyalty Marketing for ROI
Marketers have a tough job today driving business results in an environment of complexity and constant change. Working to deliver an exceptional customer experience across all channels and touchpoints has risen to the top of their list, along with the recognition that understanding customer data and analytics is the key to helping them achieve this […]
Restaurant Technology Explained: 3 Things You Need to Consider
In today’s modern, digitally-enabled restaurant landscape, acquiring new customers and gaining their loyalty is the new battlefield. As a result, new technologies are being developed to help brands win customers and increase their loyalty primarily through ingredients such as mobile ordering, omnichannel engagement, rewards programs and guest feedback. Although such technological ingredients exist, many restaurant […]
