About the Author

Lindsay Jow

Lindsay Jow, affectionately known as Professor Punchh, leads education and enablement initiatives at PAR Punchh. She helps marketers grow their loyalty programs and their marketing prowess through Punchh University, exclusive customer webinars, and more. Lindsay joined the PAR Punchh community in 2018 and has over a decade of experience in advertising and performance marketing, with a degree in advertising from UT Austin. She is based in Austin, TX and also loves to paint, travel, and make fancy popcorn.