Football season is both a cultural phenomenon and a marketer’s dream playbook. With tailgates, office parties, and at-home watch parties driving demand for group dining, it’s the perfect moment to turn casual guests into high-value loyalists.
For restaurant marketers looking to capitalize on the season, catering and loyalty should be the MVPs of your strategy. And when paired with gamified campaigns, you’re not just feeding the fans—you’re fueling your marketing funnel with rich first-party data, repeat orders, and lasting brand engagement.
Here’s how to execute a winning game plan with PAR Catering, Punchh Loyalty, and PAR Games.
- Game Day = Catering Goldmine
Football season is one of the biggest catering opportunities of the year. Whether it’s feeding a rowdy tailgate, a Friday office huddle, or a fantasy draft party, guests are hungry for convenience and restaurants that make ordering easy, reliable, and rewarding will win big.
PAR Catering is purpose-built to meet that demand. Unlike bolt-on solutions or third-party marketplaces, it’s designed from the kitchen out to keep operations smooth and scalable. From branded quotes and deposits to prep sequencing and native loyalty integration, PAR Catering turns every order into a seamless, brand-first experience.
Key features that shine during football season:
- Order Desk: Quickly create and manage large orders for high-volume days like Saturdays and Sundays.
- Bundles: Offer curated game-day packages (e.g., “Tailgate Platter for 8–10”).
- Serving Headcounts: Let guests order confidently by people, not guesswork.
- Deposits & Cancellation Policies: Protect against no-shows and forecast with confidence.
- Punchh Loyalty Integration: Let guests earn and redeem rewards on every catering order—no workaround required.
- Loyalty-Driven Plays to Drive Repeat Orders
Campaign ideas for football season:
- First-Time Fan Offer: Bonus points or a free side with your first catering order.
- MVP Status Challenge: Place three catering orders during the season to unlock exclusive perks.
- Reorder Reminders: Automatically prompt repeat orders every week for fantasy football gatherings or Sunday viewing parties.
- Make Game Day Interactive with PAR Games
Playbook examples:
- “Pick the Winner” Trivia: Guests guess weekly game outcomes for bonus points.
- “Touchdown Tuesday” Spin-to-Win: A loyalty game unlockable only after a weekend catering order.
- “Fan Frenzy” Scratch-Off: A mobile scratcher with surprise discounts for top loyalty tiers during rivalry weeks.
- Ready to Go Pro?
Let’s get you game-day ready.
Learn more about PAR Catering or schedule a personalized demo.
