While we all hoped that the world might be able to return to pre-pandemic conditions this summer, the Delta variant had other plans. Despite the rise in COVID-19 cases, we’re starting to see an encouraging shift in purchasing behaviors that would indicate a return in consumer confidence. But even as guests make their steady return to in-person dining, they will continue to expect a wide variety of digital and mobile solutions at their disposal that provide them with a personalized and frictionless experience.
New technologies that became imperative at the height of the pandemic will likely see even greater adoption now that consumers are accustomed to the added safety and convenience these new capabilities offer.
Even before the pandemic reared its ugly head, conversations with our clients demonstrated a clear need for increasingly sophisticated analytics, the ability to automate even more marketing processes, and a consumer experience that self-learns and becomes more personalized with each guest interaction.
As part of our continued commitment to the 200+ restaurant, convenience store, and retail brands we serve, we are pleased to announce new innovations for the Punchh Loyalty, Offers, and Engagement Platform.
The demand for curbside pickup options has skyrocketed over the past eighteen months across brands of all types and sizes. The Summer 2021 Release features the addition of Punchh Pickup to the platform. Punchh Pickup is a native, loyalty-integrated pickup solution that creates a frictionless, end-to-end pickup experience for both customers and employees. It allows operators to view and manage all pickup orders from a customizable web-based console, providing real-time location and arrival estimates that enable clear, automated communications with customers through a personalized mobile and web experience.
In addition, to give Punchh users even deeper analytics to track the success of their marketing campaigns, the summer release also showcased enhancements to the platform’s new Campaign Performance Page, which was previously launched in the Spring 2021 Release. New page features include an at-a-glance, simplified view of additional key metrics, such as average order value, email engagement analytics, open and conversion rates, and more. The redesigned Campaign Performance Page also offers a time series graph to show trend lines by segment (pre, during, and post campaigns), and even faster page speeds for a more streamlined user experience.
In an ongoing effort to help our customers deliver a world-class mobile experience that drives higher revenue and guest engagement, we are also excited to introduce new Mobile Experience packages that allow our clients to update their mobile apps in a regular cadence so that they can quickly add new features as they need them. One of those new features is a newly launched deal scheduler that provides marketers with the ability to schedule direct-to-guest offers for specified users as part of an increasingly personalized in-app experience.
Key to that personalized experience is the ability to gather and understand data from every consumer touchpoint. Deep integrations and partnerships with POS systems, payment providers, agencies, and other industry applications and experts has always been a foundational part of our strategy at Punchh. With the summer release, we’re excited to announce several new integrations and partnerships that will continue to elevate the consumer experience and give our customers an even clearer picture of their guests.
New integration partners include GRUBBRR, a premier self-ordering provider, Tattle, an industry-leading customer feedback platform, Yext, a modern, AI-powered answers platform, and SMS marketing leader Attentive, to provide personalized text message marketing that leverages key loyalty insights.
As we head into the fall months, our Product and Technology teams are hard at work on even more exciting new products and features that maintain alignment with our 2021 innovation priorities–each with the goal of creating a better experience for our customers and their end-users.
If you’d like more information about any of the new products or features from the Summer 2021 release, contact us today for a personalized demo.