When No News Is Bad News: Why Feedback Is Critical to Customer Loyalty
Think back to the last time you had a less-than-optimal customer experience. Maybe it was an incorrect drive-thru order or an impolite employee. Did you stop what you were doing to relay your displeasure to the brand, or did you just stifle your righteous indignation and get on with your day? Now–think about the last […]
Making the Connection: Zero Party Data and Your Loyalty Program
Brands have relied for decades on third-party cookies as a primary tool for developing customer profiles for marketing and retargeting purposes. But with a crackdown on these cookies, as indicated by Google’s devaluation of them as the most popular identifier for advertisers, and a set of privacy policies that legislators will enforce at the state […]