Fazoli’s Earns Big Rewards from its Customer Loyalty Solution

By: Melissa Canellis


Fazoli’s Earns Big Rewards from its Customer Loyalty Solution

Congratulations to Fazoli’s, who has come a long way from their days with a punch card restaurant loyalty program. Working with Punchh since 2017, Fazoli’s has earned top honors for finding new ways to digitally innovate, drive customer engagement and build revenue. They received the Punchh 2019 MVP Client Award for highest same store loyalty sales growth YOY and have been on a roll ever since.

Punchh Loyalty and Engagement Platform helps drive sales

Stacy Belanger and Rachel Birdseye of Punchh, present Will Hanrahan Digital Marketing Manager of Fazoli’s with the 2019 MVP Client Award

Fazoli’s is a fast-casual Italian eatery with nearly 220 restaurants in 28 states, headquartered in Lexington, Kentucky. Working from the Punchh Loyalty and Engagement Platform, Fazoli’s has stayed on top of the customer experience, implementing new systems and data-driven tactics to stay relevant in the highly competitive restaurant space.

Innovation Drives Loyalty Program Participation & Sales

In 2019, Fazoli’s made several strategic decisions that helped position them for continued success. They moved their now 700,000 reward members to a points unlock redeemable loyalty structure that helped drive their spend lift from -7% to +6%. Fazoli’s also partnered with Olo to power their online ordering. They then were able to leverage Punchh’s easy API integration with Olo to capture even more customer behavior data to drive better campaign segmentation and targeting. They also began to develop and manage all their messaging and offers through the Punchh Customer Loyalty Solution, creating a unified hub for their marketing activities.

Sending the right offers to the right customers has been an important aspect of Fazoli’s same store sales growth. Through location-based campaigns, participating franchisees’ customers receive targeted promotions that have driven local visits and more recently online orders through their branded app, such as a Super Family Meal for $19.99.

The pandemic hasn’t slowed Fazoli’s down, as they continue to thrive in 2020. They hit their highest sales record for the month of May and their highest sales volume for any four-week period in brand history, according to a company press release.

Fazoli’s commitment to streamlining operations, building omnichannel engagement, and delivering relevant offers for every customer, earns them top honors for building a world-class customer loyalty solution. Read Fazoli’s case study for more details.


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