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PAR Guest360
The Restaurant Customer Data Platform Built to Know Every Guest
Guest360 by PAR is a restaurant customer data platform that connects activity across POS, ordering, payments, and loyalty. Build unified guest profiles, uncover actionable insights and activate audiences directly in Punchh.
See how Guest360 turns data into action. Get a demo.
Turn Scattered Data Into One Guest Story
Your restaurant already has valuable customer data. Guest360 brings it together so you can recognize more guests, understand their behavior, and act on what you learn.
Recognize more guests
Begin identifying guests from their first transaction—no enrollment or app download required.
Create unified profiles
Connect activity across POS, ordering, payments, loyalty, and more.
Build sharper audiences
Segment guests using visits, spend, preferences, and lifecycle.
Activate directly in Punchh
Move from guest insight to campaign without exporting data.
Measure outcomes
Connect campaign activity to POS revenue through closed-loop attribution.
A CDP Built Specifically for Restaurants
Unlike a generic customer analytics platform, Guest360 is designed around restaurant transactions and guest behavior.
Recognize.
Identify guest activity beginning with transaction one.
Understand.
Turn connected data into clearer restaurant customer analytics.
Activate.
Build audiences and launch campaigns directly in Punchh.
Guest360 helps restaurant brands unify customer data without adding another standalone activation platform.
Know More About Every Guest
Turn everyday transactions into the guest intelligence that your marketing, technology, and leadership teams can use.
Frequently Asked Questions
What is a restaurant CDP (restaurant customer data platform)?
A CDP for restaurants connects customer data from POS, ordering, payments, loyalty, and other channels. PAR Guest360 turns that activity into unified guest profiles, actionable audiences, and restaurant customer analytics.
How does Guest360 help unify restaurant customer data?
Guest360 connects activity across restaurant systems into a single guest record. This gives teams a clearer view of visits, spending, preferences and engagement across channels and locations.
Can Guest360 identify guests outside a loyalty program?
Yes. Guest360 begins recognizing guest activity from the first transaction, without requiring loyalty enrollment or an app download. It then connects related interactions to create richer profiles over time.
How does Guest360 support guest personalization and analytics?
Guest360 uses real restaurant behavior to create audience segments based on factors such as visits, spending, preferences and lifecycle stage. Restaurants can activate these audiences in Punchh and connect campaign activity to POS outcomes.