Customers relate first and foremost to your brand – how they feel when they touch any part of your experience. Brand consistency is important in order to maintain that customer growth and loyalty. Brand supports building awareness and trust with customers. From menus and promotions to brand voice and culture, consistent messaging across locations is key. Customers expect standardized experiences and when those expectations are not met, it can cause confusion, misinterpretation of company values, loss of trust in the company, and ultimately lead to customer churn. Watch Raydiant and PAR Technology’s fireside chat to learn the best practices for brand consistency for restaurants.
By watching this on-demand webcast, you’ll learn how to:
- Create clear branding guidelines.
- Incorporate a strong culture into your brand.
- Leverage data to optimize branding efforts.
- Transform delighted customers into brand advocates.
Featuring
Tori Dundas
Director of Strategic Partnerships
PAR Technology
Bobby Marhamat
CEO
Raydiant