Delivering a delightful customer experience is #1 on every convenience store marketer’s list of priorities. That’s because a customer experience can make or break a customer’s relationship with your brand.
And today, the customer experience encompasses so much more than just their interaction with your brand at the pump and in the store. It’s also every digital engagement, from using mobile apps to locate your gas station to reading online customer reviews about the quality of your prepared food and interacting with your brand over social media channels.
This whitepaper will help you understand what a winning “customer experience” means in the dynamic convenience store marketplace and how to achieve it.