Survey Highlight: 85% of retailer respondents noted that the ability to personalize the consumer experience was “Extremely or Very Important”

Recently, NACS and Punchh worked together to survey convenience store retailers about customer loyalty program utilization. The study was completed in September 2020 and provides new insights into how the industry defines loyalty, the metrics retailers use to determine program success, technology adoption and system integrations.

The ebook, Redefining Loyalty for Convenience Consumers to Increase Engagement, compiles and analyzes the survey findings to learn how retailers:

  • Leverage which types of data in their marketing and loyalty efforts
  • Describe the value of personalization & the degree that they can execute customization
  • Measure loyalty & the range of metrics used to gauge program success

Download the ebook for complete survey findings!