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Gen Z Is Here for the Vibes and the Value
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How the Next Generation Is Rewriting the Restaurant Playbook
They’ve overtaken Millennials in loyalty engagement. They’re ordering online more than any other generation. And by 2030, they’ll command over $12 trillion in spending power.
Gen Z isn’t coming—they’re already here. And they’re dining, spending, and engaging in ways that are forcing restaurant brands to evolve faster than ever.
In this original research report from PAR Engagement, we dig deep into Gen Z’s real restaurant behaviors—powered by data from across the Punchh platform and beyond. Whether you’re a QSR operator, Fast Casual marketer, or Casual Dining brand leader, this whitepaper is packed with insights you can’t afford to ignore.
What You’ll Learn:
Loyalty's New MVP
How Gen Z became the most active generation in loyalty programs by 2024
Online Is the Baseline
Why digital ordering isn’t optional—and where Gen Z draws the line
Frictionless or Forgotten
What Gen Z expects from your app, your rewards, and your communications
Format Fuels Engagement
How frequency, format, and feedback behaviors are changing the game
Dining That Delivers
What strategies are working (and failing) across QSR, Fast Casual, and Casual Dining
This whitepaper delivers more than surface-level trends. It distills real behavioral data into actionable insights that restaurant marketers and operators can use today. From loyalty shifts to ordering behaviors, Gen Z is setting new expectations fast.
Understanding those patterns now is essential to building guest experiences that stay relevant and competitive in the years ahead
Get the Report
Download the full whitepaper and start building a brand Gen Z actually wants to come back to.