The Next Generation Restaurant Engagement Webinar
Search PAR Engagement
Presented in Partnership with PAR Technology and Nation's Restaurant News
January 2025 Market Leader Report
Turning Insights Into Impact
Restaurant leaders must plan for complex and competing challenges, including rising labor and food costs, capturing consumers’ attention, and adjusting menu offerings and prices to fit with changing conditions. Better strategies are at hand, but they begin with better data — and better methods for collecting that information and for synthesizing it into insights operators can act upon.
Nation’s Restaurant News surveyed more than 430 people from across the foodservice industry to learn what data sets they measure and how they manage as a result.
Key Findings
- Seeking Strategists and Synergies: Analyzing the thousands of bytes of data restaurants collect is difficult enough. But industry leaders said what makes that task even harder is finding the right people with the right skills to sift through the noise to make a foodservice location more data-driven.
- More than one in three operators (35%) said they lack skilled analysts or system managers who could optimize their data strategies.
- 73% Nearly three in four operators are somewhat confident they’re putting their data to good use, including 30% who say they “definitely” optimize it.
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