Jack’s Family Restaurants, a quick-service chain with more than 240 locations, lacked visibility into their customers’ behaviors and preferences along with the ability to send personalized offers. Since launching their loyalty program in 2020, Jack’s has successfully executed a variety of data-driven campaigns to bolster loyalty redemption rates and encourage new daypart visits. Tune into this on-demand webcast with Veronica de Campos, Jack’s Director of Marketing, and Loren Kunze, Jack’s Digital Marketing Specialist, as we dive into how they:
- Achieved YoY growth, seeing a 56% increase in Loyalty Transactions, and a 12% increase in Average Check Size
- Use visibility into loyalty member engagement to increase frequency and encourage new behaviors
- Monitor and report on metrics that are impacting their KPIs and overall business goals
- Partner closely with the loyalty experts at PAR Punchh to strategize new opportunities to optimize campaigns and offers
Featured Speakers
Veronica de Campos
Director of Marketing
Jack’s Family Restaurants
Loren Kunze
Digital Marketing Specialist
Jack’s Family Restaurants
Miquela Campos-Trone
Sr. Product Marketing Manager
PAR Punchh