Webinar
Inside Dave’s Hot Chicken’s data-driven guest engagement and menu strategy

Watch this conversation with Srishti Handa, Senior Director of Marketing at Dave’s Hot Chicken, Abhinav Kapur, CEO of Bikky, and Bess Renn, Customer Success Manager at PAR Engagement.
Dave’s Hot Chicken is recognized across the restaurant industry for its best-in-class marketing and menu innovation—especially its ability to turn brand awareness into a true cult following. In this on-demand webinar, Srishti Handa offers an inside look at how Dave’s guest engagement and menu innovation programs transform first-time visitors into lifelong fans.
Watch On-Demand
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Included Topics
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Turning new signups into first-time buyers
How Dave’s uses PAR Engagement to turn new signups into first-time buyers and move in-store guests to digital channels—unlocking personalized engagement, higher lifetime value, and stronger loyalty -
Testing and measuring every new menu item
How Dave’s tests and measures every new menu item with Bikky—tracking revenue, orders, and average check from launching in test markets to full rollout -
How to quickly a evaluate programs success
How Dave’s combines insights from PAR Engagement and Bikky to quickly evaluate program success and make smarter, data-driven marketing and menu decisions

Featured Speakers

Srishti Handa
Senior Director of Marketing
Dave’s Hot Chicken

Abhinav Kapur
CEO
Bikky
