Webinar – Frictionless, Personal, On-Brand: Digital Experiences That Drive Results in 2026
WATCH NOW
Account Login

Search PAR Engagement

Video

How Zaxby’s Turns Loyalty Into a High-Performance Growth Engine

A conversation with Andrew Hyde, Senior Manager, Lifecycle Marketing at Zaxby’s, and Ellie Russitano of PAR Engagement

Watch the Full Customer Spotlight

Get practical insights, real examples, and strategies you can apply directly to your own loyalty program.

To view this form you must agree to marketing cookies.

Click "Enable Cookies" below, or "Manage Preferences" to change your consent settings. Information about how we use your data can be found in our Privacy Policy & Cookie Policy.

One brand. Millions of fans. And a loyalty program engineered to meet every guest exactly where they are.

In this Customer Spotlight, Zaxby’s shares how they’re using PAR Engagement to power a modern, data-driven loyalty strategy—one that stretches far beyond discounts to influence marketing, operations, franchisee alignment, and guest behavior across every channel.
Hear how Zaxby’s:
  • Builds loyalty hand-in-hand with marketing, turning every product launch into a high-impact acquisition moment
  • Uses data to understand guest behavior across drive-thru, dine-in, pickup, and mobile app—and adapts the program to meet them
  • Leverages PAR Punchh’s flexibility, integrations, and ease of use to focus more on strategy and less on setup

Featured Speakers

Evan Pardue

Director of Brand & CX,
Condado Tacos

Apryl Felver

Director of Digital,
CKE Restaurants

PE Host

Host
TBA
  • Drive revenue without discounting
    Activate guests, boost repeat visits, and protect margins with every campaign.
  • Trigger engagement at the right moment
    Post-purchase, after redemption, or to re-engage lapsed users—behavior-driven games keep guests coming back.
  • Reach guests anywhere
    SMS, email, push, or QR—no app downloads or logins required.
  • Make your brand shine
    Fully customizable templates match your tone, colors, and seasonal campaigns for a cohesive experience.
  • Move fast and stay agile
    Launch campaigns in days, respond to trends, and stay ahead of the competition.
  • Move fast and stay agile
    Launch campaigns in days, respond to trends, and stay ahead of the competition.