eBook: Restaurant Loyalty Hits: The Greatest Campaigns — Volume I
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Guest360

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  • Identity Resolution
  • Profile Enrichment
  • Deeper Segmentation
  • AI Powered Guest Analytics

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What Guest360 Unlocks

Know Guests From Day One

We don’t just show you “Visa 1234”, we tell you who the guest is, how to reach them, and let you act on it instantly.

Built Into Your Workflow

No silos, no syncs, no vendor sprawl. Guest360 lives inside PAR Engagement.

Made for Restaurants

Everything is purpose-built from identifying drive-thru guests to linking households.

Reach the 80% Others Miss

Target non-opt-in guests through ad networks and identity signals, because loyalty-only isn’t enough anymore.

What Guest 360 Unlocks

PAR Guest Identity Resolution

Match transactions to guests using credit card tokens, phone, email, device fingerprinting, and behavioral patterns—from the first purchase.
  • First purchase recognition
  • Deterministic Matching
  • Cross Channel Recognition

Profile Unification & Enrichment

Consolidate guest history across POS, web, app, kiosk, drive-thru, and third-party platforms. Enrich with 140+ demographic attributes.
  • Real-time Updates
  • Single source of truth
  • 70-90% duplicate reduction

3rd Party Conversion

Detect guests ordering via DoorDash, Uber Eats and deploy campaigns to shift them to owned channels with 15-30% higher margins.
  • 3P Detection
  • Channel Shift Tracking
  • 3P Margin Recovery

Menu Affinity Marketing

Segment by menu preferences, daypart patterns, and SKU-level behavior—breakfast lovers, spicy fans, dessert enthusiasts.
  • Basket Analysis
  • Item level insights
  • LTO Personalization

Drive-Thru Recognition

Identify returning guests at drive-thru or kiosk without login—trigger real-time personalized offers based on past orders.
  • Higher ticket & frequency
  • Frictionless identification
  • Instant offer triggers

Closed-Loop Attribution

Measure every campaign down to the check level—track lift by revenue, items, visits, and margin with real-time dashboards.
  • Transaction-level tracking
  • Incremental lift analysis
  • 10-25% higher ROI